Because unfortunately, it is pretty much winter now.
Can you believe that we’re nearly in November already? It certainly took me by surprise. I swear I was only just setting my 2018 goals in January, now I’ve blinked and it’s suddenly the end of October. What a year, huh?
With the end of the year in sight, I’ve been looking forward to 2019 a lot. I’ve picked up my planners (yes, multiple) for the new year, and I’ve taken great pleasure in filling out as much as I possibly can so far. Alongside my standard diary (once again from Busy B), I decided to splash out on a Passion Planner after falling in love with Lis’s.
The Passion Planner looks at goals a lot, which is one of the many things that drew me to it, but before I mapped out my 2019 goals I thought I’d take a moment to think about what I want to achieve by the end of this year. I’m trying to take it relatively easy, as this year has been way more hectic than I originally hoped, but that doesn’t mean I don’t have a few goals to hit on my way.
Making time for fitness
The year started out so well “fitness” wise, but I really fell out of the routine when my dad was ill and I’m still struggling to get back into the swing of things. By the time my dad got out of hospital, it was summer and I was working on a lot of big projects, then when that died down it was time to start university again which totally zapped my energy.
I think I’ve finally got the university part of my routine down, so it’s time to start sorting the rest out now too. I had been trying to get back into the gym, but I had a week of illness followed by a week of travelling and then a week of deadlines, so it’s not gone to plan quite yet.
I’m slowly getting back into the swing of planning my meals and eating “proper” food instead of defaulting to pasta and cheese or oven pizzas, which I’m definitely feeling a lot better for. Next up, my goal is to get back into going to the gym three times a week, as I tend to be in a much better headspace when I’m making the time to exercise. I also need to start running again, because I’ve signed up for a 10k next year…
Now that’s a sentence I never thought I’d type.
Finish first semester
It’s got to that point where my first deadlines of the year are starting to creep up, and I’m painfully aware of the work I have due. I suppose it’s better to be painfully aware than be blissfully unaware, right? With November around the corner, it’s coming up to the final few weeks of first semester and I am so ready for Christmas.
It’s technically less work than I had on last year, but I’m still feeling a tad tense about it all. I’m still toying with the idea of applying for a masters, so I really want to get good grades this semester in case I do go down that route. Although, I’d settle for surviving until the end of the year without a breakdown in the library, to be honest. Is that a sensible goal? I think so.
Roll on December 7th when I’ll be celebrating the end of the semester with an extra large gin and tonic.
Behind the scenes
Notice anything new? I mean, the shiny new template is pretty nice, but that’s not all that’s changed. After a whopping eight years on Blogger, I finally made the move to self-hosted WordPress. Yes, I’m about a hundred years late, but it just hadn’t been a priority until now. I decided it was time to change, as I figured the host of plugins available would make my life that little bit easier, so here we are.
The process was an absolute breeze thanks to my new hosts, Lyrical Host. I had imagined the move to be a super longwinded, complicated process, but they’ve definitely proved me wrong. The move seems like a good opportunity to go back through eight years of content and fix some of those broken links, as well as give my posts a general tidy up. My goal for the end of the year is to have sorted out the SEO for at least the last year’s worth of posts, but we’ll see how that goes.
I’ve also, by some miracle, got all of my posts planned until the end of the year. The writing itch has certainly come back and I’ve got a lot of content that I’m really excited about sharing. When I write multiple blog posts on a daily basis for clients and for Blog & Beyond, my own blog sometimes feels a little neglected. It’s nice to be able to spend some time working on it for a change and write for “fun” again.
Alongside the changes to my blog, I decided to take the opportunity to rebrand my business. Content by Charlotte wasn’t working for me anymore. The work wasn’t sustainable, I wasn’t attracting the right sorts of clients, I was getting closer and closer to burnout and – most importantly – I hated the name.
Now, I have Blether. Blether is focused on teaching small businesses to master their digital marketing through coaching and training. I still offer copywriting, which I adore, but I wanted to do more work with fellow small business owners to help them take control of growing their brand. I’m so happy with the rebrand and I think I’ve finally nailed down my dream brand identity.
It might seem strange to relaunch my business when I’m already so busy with everything else going on, but I want to get Blether into a position where I can keep growing when I finish university. I figured that an early launch would be a good way to start the groundwork with building the brand to the next level, and then when I graduate I can put all of my effort into growth instead of awareness.
So, my goal for the end of the year is to book out my available small business coaching spots and get a plan of action in place for 2019. The planning part is in progress, and so far it’s shaping up to be pretty exciting.