Brand Focus: Pixi Beauty Review

Picture of collection of Pixi Beauty Products in green packaging
Picture of Pixi Beauty Rose Blend Oil lying on a blanket

Meet my new favourite brand

Pixi is definitely a bit of a “blogger favourite” brand these days, but up until the start of this year, I hadn’t actually tried any of their products for myself. I’d read plenty of reviews of the Pixi Beauty range, but I still hadn’t got around to purchasing anything for myself. Back in March, I had my first experiences with their cult Glow Tonic and straight away I could see why everyone loved them so much.

I’ve been trying to focus on cruelty-free beauty this year and finding brands like Pixi Beauty makes it so much easier. I know I can rely on their products to work for my skin, and although they’re not the cheapest of ranges they’re definitely not the most expensive. I wasn’t quite sure what all the hype was about before I tried them for myself, but having put them to the test I’m sold. I’d even go as far as to say that Pixi Beauty is my favourite beauty brand of 2018… but there are still 3 months left so we’ll see!

If you’re like I used to be, and are yet to understand the hype surrounding Pixi Beauty, here are some quick reviews of my highlights from the brand’s range so far. Some of these products were kindly gifted to me at a press dinner earlier this summer, but I’ve already made some repurchases since then. That’s when you know they’re good – I’m not typically brand loyal.

Close up of Pixi Beauty Rose Oil Blend packaging
Close up of Pixi Beauty Glow Tonic to Go Packaging
Close up of Pixi Beauty Glow-O2 Mask, a green tube
Collection of Pixi Beauty skincare products including Glow Tonic, Rose Cleanser and Glow O2 Mask


My first foray into the world of Pixi Beauty was with their cult Glow Tonic. I picked it up on a whim during an ASOS shopping spree as I had a voucher burning a hole in my pocket. It had rave reviews, so I knew it would be good, but I didn’t realise quite how good it would actually be.

My skin is usually plagued with dry patches, particularly at this transitional time of year, but having used the Pixi Glow Tonic religiously every day since the start of the year my skin has never looked better. My skin is softer and brighter, with a better texture overall and considerably fewer breakouts than before. It’s a total game changer, and I don’t think I’ll ever stray.

The Glow Tonic also comes in the form of some handy pre-soaked cotton pads, which are absolutely perfect for travelling as the little tub is great to just pop in my bag. The original formula is my favourite, but the newly released rose edition is great for calming redness and soothing sensitive skin. They’ve recently added a retinol version to their collection too, which helps to rejuvenate and replenish the skin.

I’d been on the lookout for a new gentle cleanser for my morning routine for a while until I started using the Rose Cream Cleanser. It’s super nourishing, making it the ideal addition to my morning routine, and the softening mineral-rich mud leaves my skin nice and smooth. Alongside rose, this cleanser also contains avocado, chamomile and aloe vera, so it’s brilliant for soothing sensitive skin.

I’ve only used the Glow-O2 mask a couple of times now, but I don’t think it’s necessarily the best fit for my skin. Aimed at solving dull or fatigued skin, this mask is packed with vitamins, antioxidants, caffeine and oxygen complex to help replenish and brighten. I don’t see too much of a difference using this, and I think it’s because the Pixi Glow Tonic has already done such a great job. I think my skin would probably be better suited to the Glow Mud Mask or the Nourishing Sleep Mask instead, so they’re on my shopping list for next time.

I use an oil treatment every single night, and since swapping my previous choice out for the Rose Oil Blend I’ve noticed a considerable difference in the hydration levels of my skin. Those dry patches I mentioned earlier have been mostly solved by the Pixi Glow Tonic, but when I’m stressed I’m prone to eczema. This is the only oil I’ve tried that’s been able to keep them at bay, so I’m hooked.

Photo of Pixi Beauty Eye Reflection Palette
Photo of Pixi Beauty Eye Reflection Eyeshadow Palette
Photo of Pixi Beauty Eye Silk Pencil and Liquid Fairy Lights liquid eyeshadow in rose gold
Photo of Pixi Beauty LipLift Max in Sweet Nectar
Picture of Pixi Beauty Glow-y Gossamer Highlighter Duo


I haven’t been buying anywhere near as much makeup this year, and instead, have been focusing on the “big” launches (like that Urban Decay palette I had to have). It’s been a welcome change for my bank account, but it does mean that my makeup stash has been needing a bit of new blood.

I hadn’t even really realised that Pixi Beauty did makeup until my evening at their press dinner, but damn I’ve been missing out on some really good stuff. Their eye products, in particular! I definitely don’t need any more eyeshadow palettes but I had to make an exception for this beauty. The Eye Reflection shadow palette.

The shadows are beautifully soft and buttery but still pack a punch in terms of pigment. This palette is nearly all shimmer shades with one that’s slightly more matte so it would have been nice to see some more matte shades in there. I can easily mix and match with other palettes in my collection, though, so this isn’t the biggest deal for me.

If you want to go extra glittery, then the Liquid Fairy Lights shadows are definitely the one for you. They are absolutely stunning, and so pigmented in comparison to similar products. The glitter is quite chunky, but it’s beautiful on the eye, and the formula is infused with chamomile and rose to soothe the skin underneath.

This rose gold shade is called Passion Light, and it pairs perfectly with the Endless Silky Eye pencil in shade Rose Glow. The pencil has a soft gel formula making it super smooth to apply, but the staying power will really surprise you. It’s really long wearing and will stay in tip-top condition all day long, but it’s still really gentle on your eyes.

If a glow is what you’re after, then you can’t go wrong with the beautiful Glow-y Gossamer highlighter duos. I have the shade Delicate Dew and have been reaching for it every day for a subtle glow. It’s a lot more pigmented if you use your fingers instead of a brush, but it’s got a creamy finish that blends like a dream. They’re not the most obvious of highlighters, with no big chunks of glitter, which I really like. You can easily layer for extra glow if that’s what you’re looking for!

The LipLift Max in shade Sweet Nectar was the only real disappointment for me, and I think it’s because the shade just doesn’t suit my complexion. I’m not a huge fan of super glossy lip products anyway, so I wasn’t expecting to be wowed. I didn’t see too much of a plumping effect from the gloss, either, so I’d maybe give this one a miss.

Otherwise, I’ve heard good things about their mascaras, so they’re definitely going in my basket when I finish my current mascara.

Pixi Beauty isn’t the cheapest of brands but they are far from expensive, and nearly everything I’ve tried from them has been worth the money. I’ve been so impressed by the quality of their products and I think the results I’ve seen are enough to keep me loyal to Pixi Beauty from here on out. I was worried that my move to cruelty-free would limit my choices for good skincare and makeup, but it’s safe to say that Pixi Beauty has proven otherwise.

Do you have any favourite Pixi products?