Recently I’ve been on a bit of an unfollowing rampage across my many social media platforms. Why? Because I want to make them a place that inspires me and “sparks joy”, or whatever other decluttering mumbo jumbo you relate to most. Social media is a blessing and a curse. I love it, but it doesn’t always love me back. One of the things that I’ve been doing as part of my attempt to soothe my ailing mental health is to spend less time on social media, and now I’m trying to make the time I do spend scrolling through my phone less soul destroying.
Unfollowing isn’t personal. Most of the time, anyway. It’s the internet, I don’t really know you. Chances are, we’d get on fine in person, but I just don’t necessarily want to read your blog posts anymore. Or your live tweets about Love Island. Or see what you had for breakfast on Instagram. No hard feelings intended, it’s for purely selfish reasons, for the sake of my mental health and perception of the world. Unless you said something unnecessarily dickish or you slated Hugh Laurie, then we could never be friends.
You changed your direction
There are a lot of blogs that I started following years and years ago when fashion blogging was the “in thing”. Think outfit shoots in your bedroom, the latest £5 Primark dress and that ever-so-lovely yellow tinge from indoor lighting. Naturally, people’s lives have progressed, and so have their blogs. People grow up, sometimes they get married, some buy houses and some have kids. It’s only natural that the things you’re passionate about sharing change as you change as a person. Now though, I find a lot of these bloggers I started out following have changed their direction to be more family focused, or maybe they’ve started a blog dedicated to very specific categories of Netflix original films, or maybe they’re now sharing exclusively super-healthy recipes. You do you, but your new direction might not necessarily be my thing. I can’t relate to parenting woes and I’d rather not give up my love of carb-laden meals, so it’s time that we part ways.
You stopped blogging
You sold out
I get that you want to make an income, and that’s cool, I do too, but I’m just not into sponsored post after sponsored post about completely irrelevant topics. I followed you for beauty reviews, and now you’re trying to shill a mortgage comparison website? Nah, not for me. It’s transparent as hell, by the way. The same goes for ridiculous full page advertisements, ugh, they infuriate me to no end. Place advertisements, I get it, but at least make sure your content is readable. There’s nothing more off-putting to me than trying to read a blog post and being interrupted by a huge pop-up video that I can’t click away from. Just no.
I got bored
It’s quite rare for me to follow very niche blogs, as I have a real variety of interests and I think the types of blogs that I follow tends to reflect this. Repetitive, samey content gets boring fast, for me, and there’s only so many “weekly wishlists” I can endure before my finger is hovering over the unfollow button. The same goes for posts with no personality! Anyone can copy and paste a press release, but it’s the people who put their own spin on things that have me coming back for more over and over again. I have a short attention span, and if your content just isn’t doing it for me anymore I’m gone. At the same time, however, just because I find your blog boring doesn’t mean I find you boring. We can still be Twitter pals… maybe.
Like I said before, people change as they grow. When I first got into blogging I was a mere fifteen years old, which feels like a lifetime away now. Back then I was convinced that I was set up for a life working in fashion, shopping was my main interest and I was nowhere near as passionate about food as I am now. In the past six-and-three-quarter years I have changed a lot as a person, so as a result what I look for in a blog has changed. I’m less interested in the glossy fashion editorials and much more likely to lean towards sassy lifestyle posts, high street fashion inspo, the latest foodie launches and Instagram-worthy travel destinations. I no longer want to work in the fashion industry, and as I’ve grown older I’ve found myself caring less and less about what’s on the catwalk. Think of it as “it’s not you, it’s me”. Life just happens.