Caring about the numbers is one of those supposed “blogging taboos” that seems to get people slightly riled up. “Blogging isn’t about the numbers” springs to mind as a retort that’s always floating about on my Twitter timeline, and to an extent that’s right. It’s not only about the numbers, but you know what? I really care about my numbers, and I’m not even slightly sorry.
Whilst you won’t find me constantly refreshing my analytics dashboard poring over each and every page view, I do keep track of my stats in a neatly laid out spreadsheet that I fill in every month. I set myself numerical goals to reach each month and year, and I feel good when I meet them. It makes me happy to see my follower count tick over to the next milestone and my heart sings when I get that Twitter notification telling me I’ve reached the next thousand followers. Is that bad? Nope.
I think it’s entirely natural to want to succeed. There are so many ways that you can “measure” your success, and whilst I do care a lot about non-numerical, qualitative factors I also find it pretty easy to see how I’m doing with a quick glance at my numbers. I think it’s the marketing & consumer behaviour geek inside of me driving this side of me, as I just find it so interesting to see how people react and interact with my content. I want to work in digital marketing, so I suppose that’s a big influencing factor in this. I don’t let the numbers define me, but I like getting an indication of what works and what doesn’t.
Sure, I have moments where I will have a miniature breakdown because I feel like I’m failing, but that applies to so many aspects of my life. Seeing people enjoy what I put out there, on my own little internet space, makes me happy! I work god damn hard on my blog, so why shouldn’t I relish in the fact that my DA has hit a certain point or I have such and such number of Instagram followers?
There’s nothing wrong with having goals, in fact, I’d say it’s a pretty good thing, it just so happens that mine can be quantified in numbers. If you’re one of the people who can quite happily potter along not having a care in the world when it comes to your stats, then that’s awesome! But if I enjoy delving into the analytical side of my blog then why shouldn’t that be celebrated too?
Okay, I know that some people can go too far, and I’m probably guilty of it myself sometimes. I feel like I care about the numbers on a more personal level, as it marks my achievements in my head, as opposed to it being a status symbol of sorts. I don’t want to blog full time, but that doesn’t mean I don’t want to do well. You won’t find me begging people to follow me so I can hit that next milestone, or leaving spammy comments anywhere and everywhere just to get my blog noticed, but I’m proud of what I’ve achieved and I will never stop caring about the numbers.